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BOX OFFICE REPORT: SMILE LAUGHS THROUGH THE WEEKEND

Smile laughs to a $22 million opening weekend; Don't Worry Darling takes a huge drop; Critically acclaimed Bros suffers poor opening weekend returns.
Written by Elliot Lines / October 3, 2022

Parker Finn's debut horror feature Smile laughed all the way to a impressive $22,609,925 opening weekend. Playing across 3,645 cinemas, this is the latest in wins for Paramount considering the film only cost $17 million, so immediately the choice to put it into cinemas rather than onto streaming was a great choice.


The success may be slightly due to Paramounts marketing campaign, which went viral over the last week, when people were spotted at Major League Baseball games sporting the creepy smile from the films trailers.


On a downer note, Don't Worry Darling saw a 64.6% drop in box office numbers over the weekend, only making $6,847,169. This takes the total for the movie to around $32.5 million domestically and $54 million worldwide over its first 10 days on release.


Coming narrowly in third was Viola Davis', The Woman King. Now in its second week of release the film made another $6,825,585 domestically, and currently stands at $46 million domestically and $49 million worldwide, but the international release of this movie starts this coming week, so expect to see that rise.


The disappointment of the week came in the form of Universals new release, Bros. Critically loved at TIFF 2022, the gay romantic comedy sits at a impressive 95% Rotten Tomatoes critic score, but unfortunately that wasn't enough to get butts in seats as it only managed to make $4,854,125 in its opening weekend, needing a little more to re-coup the $22 million budget.


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